I have been working hard to create brand awareness for my company, Cute Beltz. It is a true labor of love when you wear all the hats in a company. As of December 2010, I was also the Public Relations manager, researcher, consultant, etc., but not anymore. As of January 2011, I hired someone to take on the PR task, namely an expert in the business.
For several months I read my PR experts blog and newsletters and spoke to a few of her clients before I decided to hire her. Her blog was always filled with great PR tips and the trends in social networking that will improve business. It was all very impressive, so I took the leap of faith and added her to team Cute Beltz. She has given my company a great boost in brand awareness and has also helped me tweak some items, which has been of great value. So, I say all this to say, MOMPRENEURS, save your pennies, sell some baby items, get a part time job, but make a budget to hire a Public Relations expert, it could be the real boost your business is looking for. PLUS, a great PR person already has established connections you are hoping to gain, so save some time and reduce the stress, just hire someone!
My recommendations that have helped me build my business:
HARO – Help A Reporter Out
The Business of Being A MOM – Boogie Wipes
Note – Keep in mind, that if you can’t afford them all year, many PR experts will work with you for a season or a specific campaign. Hire someone who has a proven track record in your industry. Also, don’t be afraid to ask for references and to call.
I would love to hear your tips and what sites have helped you grow your business, so leave a comment. Next month, I will compile a list of all the comments and blog about it, so everyone can have the information.
If we don’t share and give to others, what’s it all for? Here’s to inspiration, now go out and inspire someone and help them build their business.
Check out what’s new at www.CuteBeltz.com – Belts for baby, toddlers and kids – 12 month to 6 years old.